Title your pages correctly, have short, but, descriptive page descriptions, and OG images all help, but at the end of the day, you need clicks/views to really affect rankings

giving descriptive titles and descriptions help the most. follow best practices. make consistent sections that a crawler can understand. write good content that people actually read and find useful.

other than that as Plague said you will need traffic so google understands if your content is helpful (rank higher) or not helpful (rank lower)

Make sure you check the official Next.js [docs](https://nextjs.org/docs/app/getting-started/metadata-and-og-images) if you haven’t.

Also, if you prefer a video/tutorial format: this 1hr video of [SEO and metadata](https://youtu.be/wTGVHLyV09M?si=x2KgfQM8U6qdfxnR) from Coding In Flow is great.

Also, this is not a Next.js specific thing but please don’t put <div> anywhere and everywhere. Divs mean nothing and can really hurt SEO.