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A/B Testing

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Norwegian Lundehund posted this in #help-forum
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Norwegian LundehundOP
Hello!

I'm trying to look into ways our marketing team can run A/B visual tests on our front end without getting the development team involved.

I've looked into the following so far:

Posthog - didn't seem user-friendly enough for non-developers
Statsig - also seemed like a developer needed to be involved
Optimizely - Seemed good but there is no way to try it out first (as far as I can tell) and seems a little pricey
VWO - so far user-friendliness is great. However, I can't figure out how to try it out with a development branch/server first to get a feel for it

Things to note:
We are a very small team and I'm a newish developer.

Does anyone have any advice or suggestions? This is new territory for me so I'm feeling a little overwhelmed

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British Shorthair
What kind of stuff do pu want to A/B test? Wordings? Layouts? Workflows?

Depending on that it’s either possible to do without a dev being involved every time (e.g. build a CMS that can serve a or b for the same page) or not.
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Norwegian LundehundOP
Mostly single-element styling and wording. At least at first but I can see it eventually growing to Layouts