Compatibility of Facebook and Google tags with NextJS
Unanswered
Pražský KrysaÅ™Ãk posted this in #help-forum
Pražský KrysaÅ™ÃkOP
Hey there
I use NextJS for the blog of my website and I would like to make some retargeting ads of its visitors. I plugged Facebook pixel on each pages for it, using Google Tag Manager, but the audience volumes are much lower than what I see with Google Analytics.
By example: 54 000 visitors of the blog on the last 30 days according to Google Analytics, and only 4800 according to Facebook.
Both are plugged with Google Tag Manager, with the same triggers
I know that we cannot have 100% accuracy between different tools, with adblocks, cookie consents etc. But 9% match seems much too low to be true
Which leaves me wondering if NextJS does not have an incompatibility with tags from advertising tools like Facebook or Google Ads via Google Tag Manager ?
Has anyone had a similar problem?
Thank you very much for your help
I use NextJS for the blog of my website and I would like to make some retargeting ads of its visitors. I plugged Facebook pixel on each pages for it, using Google Tag Manager, but the audience volumes are much lower than what I see with Google Analytics.
By example: 54 000 visitors of the blog on the last 30 days according to Google Analytics, and only 4800 according to Facebook.
Both are plugged with Google Tag Manager, with the same triggers
I know that we cannot have 100% accuracy between different tools, with adblocks, cookie consents etc. But 9% match seems much too low to be true
Which leaves me wondering if NextJS does not have an incompatibility with tags from advertising tools like Facebook or Google Ads via Google Tag Manager ?
Has anyone had a similar problem?
Thank you very much for your help